What Is a Website Audit

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The Story of An SEO Audit Service

In the beginning, there was nothing. Then there was the Internet.

Then there were 1 billion websites.  Maybe even a gazillion.

With the rapid growth and the ease with which people could build websites, a new market has emerged.

One where small businesses and companies are needing to audit their sites to make sure they adhere to a level standard sufficient to meet their goals.

I mean, people do not HAVE to audit their websites. But in terms of problem-solving in order to achieve website goals, it is really a must.

Welcome to the world of Website Audits.

So why are YOU here?

If you are reading this, the chances are that you’re looking for expert SEO advice how to make your website rank higher in Google. 

Why? So you can make more profit from your business on the web.

For that to happen, you’ll need a snapshot of your current web marketing efforts, technical foundations and both onsite and offsite SEO.

Then compare that with your competition for the keywords you want to rank high for.

Your takeaway will have the answers to your million dollar questions like:

  • What is limiting our website’s search engine visibility in regards to both content and technical setup?
  • Where do we stand in our SEO efforts as compared to online competitors in our niche/market?
  • What are the immediate tasks that I can make to see improvement?
  • What long-term goals should I set to ensure continued traffic growth?

Maybe you have questions to which we have the answer:

We can address all of the above, and more. But first, let’s dig into the following:

What is a website audit

A Website audit is the thorough analysis of a person’s online website. Whether it be a company website, small business website, or perhaps even just a tiny blog. Very much like financial companies that do full audits of company finances every Tax year, a website audit is a full review, of everything related to your online business, from the ground up No stone is left unturned. The audit covers, page speeds, mobile responsiveness, HTML architecture, website layout and that is even before looking at the actual content of your website This process will probably vary from company to company.

And not just a general SEO report – you need one explicitly tailored to YOUR site and YOUR niche.

Obviously, we offer SEO Audits and we also manage ongoing SEO Campaigns as we well.  But for now, let’s take a deeper look at our website audit template process at Fire Trine.

What does a Website Audit show me?

From all of the tests and reports that we run as part of our analysis, it will show areas of your website or online business that are perfect and other areas that need adjusting or rethinking.   Some of the issues common that appear include:

  • Potential crawl issues
  • Potential duplicate content issues
  • “Uniqueness” on dynamic websites
  • On page SEO factors
  • Structured data markup
  • Social signal presence and impact
  • Site content quality and strategy
  • Topical focus and strength
  • Potential indexation issues
  • HTTPS migration issues
  • International signals
  • Mobile optimisation
  • Potential algorithmic or manual penalty risk
  • External link strategy
  • Internal linking strategy
  • Site speed
  • Inbound links

Our SEO Audits

Below is a list of the audits that we will run for your website as part of our analysis process.  There are 17 that we run in total, but really the ones below give a large insight into the most important ones on offer.

Local SEO Audit

Our local SEO audit will help identify issues that may be preventing your website from ranking well in local search results.

We will review your onsite and offsite local SEO efforts.

We will look at your maps listings and ‘Google My Business’ pages to make sure that it optimised fine.

Also at the content of your whole website and its local relevancy.

SEO Technical Audit

Having a “web-friendly” or accessible website is critical to search engine success.

We will review your website code and help you address issues that are causing search engines to have trouble crawling your website.

We’ll look at your hosting and server setup and anything related website security.

SEO Content Audit

Our content audit will identify any relevancy issues that may be causing Google confusion as to what your website is about.

Content issues can be reflective of poor rankings and low traffic.

We will address thin content penalties that may occur.

And for ‘functioning content’, we will compare it to all of the other websites and making your content has a higher score.

SEO Link Audit

A diverse and clean backlink profile can help you rank well and will give you more credibility with the search engines. Our link audit report will give you a full outline of your existing rank profile and note any issues that may exist.

You’ll need to know the signals of quality and relevance that are missing from your site, the quality signals that Google looks for when deciding which page to rank above another page in its SERPs (Search Engine Results Pages).

Competitive Audit

By knowing how well your competition is doing you will better understand what you need to do to better improve your search ranking. Having this data will offer you insight to help prepare a SEO strategy that works to beat your competitors.

If not, we would do our own due diligence on our own keyword research for the benefit of the company. Our Keyword audit is meticulous and thorough and we can end up with sometimes 100’s of selections for you.

Structured Data Audit

With the increase of rich snippets results in the search engines having proper Schema markup on appropriate pages is another way you can increase your organic footprint.

We will analyze your site to see if you currently are utilizing Schema properly.

We offer recommendations on how and where to implement this code.

Keyword SEO Audit

We will start with your keywords that you’d like to use to attract their clients and customers.

With that list, we do our own keyword audit to make sure it is reflective of the companies preferred agenda.

If it is all good then it’s fine.

If not, we would do our own due diligence on our own keyword research for the benefit of the company. Our Keyword audit is meticulous and thorough and we can end up with sometimes 100’s of selections for you.

SEO Technical Audit

Having a “web-friendly” or accessible website is critical to search engine success.

We will review your website code and help you address issues that are causing search engines to have trouble crawling your website.

This will cover any plugins, javascript loading.

We also your hosting, text files and htaccess to make sure the website is working to optimumly.

Page Speed SEO Audit

We will analyse how your website performs under speed stresses, from different server points all over the world. We look at what your website is doing when it loads and then we can see if and how the website is impacting user interaction when they are on your website. Also, scripts that are loading in your website, actively or in the background are also reviewed to make sure they’re not interfering with your page speed.

Website UX Audit

This bit, slightly different from other audits. From a design point, we’ll critique your website from a design and usability point of view. From layout, information, colour scheme, branding and useability from a client or customer point of view.

First things first

Before any analysis is even done, we set out to look at the goals and objectives of the website. We’ll go over questions like:

  • What Keywords do you want to be found for?
  • What are people finding you for?
  • Are they even finding you?
  • Are they better words combinations out there for you that would work better?

This gives us the benchmark in which we can measure the results against the intended projections. 

You’ll need to know the signals of quality and relevance that are missing from your site, the quality signals that Google looks for when deciding which page to rank above another page in its SERPs (Search Engine Results Pages)

Why Should I Get An SEO Audit Review?

  • Increase Your Traffic In 90 Days Or Get Your Money Back
  • Increase Visibility In Google & Other Search Engines
  • Improve User Experience & Increase Conversions
  • Maximize Your On-Page SEO
  • Get Specific Recommendations For Link Building
  • Understand How To Improve The Quality Of Your Content
  • Recover Or Avoid Google Penalties
  • Get An Action Plan – Unique To Your Website
  • Fast Turnaround & 4 Weeks Email Support
  • 200+ Checks Including SEO, Content, Social & PPC
  • Implementation Services (Optional)
  • Learn How To Properly SEO Your Website From Pros.

Not Ready to Decide Yet? Let me Explain

We can deliver that report for you in around five to seven working days, dependant on site size.

We offer very clear instructions on the changes that need to be made to your website and individual pages to improve organic or natural, unpaid traffic from Google.

My team can cost and deploy a project for you based on this analysis, OR your in-house team can carry out the work if need be.

We can help your business make more money from your web marketing efforts by helping you understand how Google judges the quality of your website based on extensive analysis of your site and broader marketing activity (a ‘reflection’ of which can be found online).

We optimise websites to get more traffic from Google. To do that without risk, we must adhere to Google’s terms of competition for you, and our protection, and we aim from the very outset to ensure you fully understand HOW we legitimately drive that unpaid organic traffic to your site.

If you or your company would be interested in our audit process and how we can help your website or online business, then simply fill out the form here and someone from our company will call you.

Or you call us.

SEO Audit Cost – Website Price

We charge an $800.00 fee to do a report and analysis.

If you need us to address any issues that are presented in the report, then we can reduce this cost of this report.

Interested in an <em><strong>SEO Audit?</strong></em>

Tell us about yourself, your project and your goals.
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